How to bring your dystopian vision to life with Google Flow

A typical AI chatbot is a bit like a digital Swiss Army knife – versatile, yes, but perhaps not the ideal tool for every job. This week, we’re moving beyond the general-purpose chatbot to explore how you can forge your own AI utility belt, equipping yourself with a suite of specialised assistants designed for the specific, recurring tasks that define your daily grind.

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I’m talking about custom AI assistants. If you’re still at the ad-hoc prompting stage, this is the next logical step in integrating AI into your workflow. Think of them as a well-stocked utility belt, with each tool honed for a specific purpose.

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Different platforms have different names – Gemini Gems, Custom GPTs, Claude Projects, and Copilot Studio agents – but they all help you move to a more structured, efficient use of AI models. If you’re performing a task repeatedly, why not have a dedicated tool that already understands the brief, saving you the upfront effort of explanation every single time?

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