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If you want your AI to stop giving you generic fluff, use a prompting framework.
In this month’s edition of the AITC Dispatch, we shared the prompt engineering frameworks we use every day for training. Here’s a bit of what you might have missed.
We’re been teaching the PTCF prompting formula for a good while now. Persona, Task, Context, Format. It’s a fancy abbreviation we pulled from Google’s internal, ‘Prompting Guide 101’.
But as of a few weeks ago, Google has updated PTCF to a catchier acronym; CRAFT and we’ve been quick to update our curriculums.
It’s the same core DNA, but with a sharper focus on who you are actually talking to.
Here’s how we break down its five parts:
- Context: provide the why and the background
- Role: Define the role of the AI (this is the same as ‘persona’)
- Audience: Who is the output for?
- Format: Specify the structure or style of the output
- Task: Directly state what the model should do and use a direct verb
Check out the prompt below. Notice that Role comes at the front, Audience comes at the end and Task comes in the middle. Each element in CRAFT is something you can consider adding to a prompt, but you don’t need to slavishly follow the order, or include every element in every prompt.
"Act as an experienced Corporate Culture Consultant (Role). Our department of 20 people has been working overtime for two months, and we have a $1,500 budget for a 'thank you' celebration (Context). Draft three creative event ideas that can be done during work hours (Task). Present these in a bulleted list followed by a simple table comparing the costs and logistics of each (Format). This proposal is for our busy Department Head (Audience), so keep the language concise and focus on how these ideas improve team morale (Additional Format)."
This prompt is ready for you to play around and should help put the theory around the 'CRAFT' framework into practice. You can tweak to suit a problem you or your business is facing at the moment.
You can sign up to receive the AITC Dispatch for April by joining the AITC mailing list here.

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