Industry and Role

AI for Marketing & Communications

Hands-on training for marketing, PR and comms teams: campaigns, content, media releases and message testing.

Book a Briefing See formats and pricing

Illustration of a creative campaign being edited on a monitor, with printed campaign visuals on the desk

Length: 1 hour to full day
Delivery: In person or online
Group size: Up to 25 people
Level: Beginner to intermediate
Price: From $1,800 + GST

Who it's for

Marketing, PR, social media and internal communications teams, in-house or agency-side.

Before you start: None. Bring a recent campaign or piece of content to work on during the session.

What your team will be able to do

Produce on-brand first drafts of campaign copy, posts and media releases
Test messaging against audience personas before launch
Turn one piece of content into several formats
Use AI for image and video concepts, with the right approvals
Set team rules for disclosure, brand voice and accuracy

A typical session covers

Every session is hands-on. The exact mix depends on the length you choose and your team's experience.

Module 1

Prompting for brand voice

Build a prompt that writes like your brand, and test it.

Module 2

Campaigns and content

Briefs, copy, social posts and repurposing, from one idea to many formats.

Module 3

PR and media

Media releases, Q&A preparation and media training with an AI avatar.

Module 4

Images, video and guardrails

AI video and image concepts, and the approvals and disclosure rules around them.

Formats and pricing

AI for Marketing & Communications runs in any of these lengths, for up to 25 people per session.

1 hour

An overview of the course with live demos.

from $1,800 AUD + GST

2 hours

The core modules with guided, hands-on exercises.

from $2,500 AUD + GST

3 hours

Expanded fundamentals, more tools and use cases, and a capstone exercise.

from $3,200 AUD + GST

4 hours

Everything in the 3-hour session, plus space for exploration, group work and discussion.

from $4,000 AUD + GST

Full day

The complete course, plus a build session where each team leaves with something it will keep using. Up to 7 hours.

from $6,000 AUD + GST

Please note: prices do not include travel or customisation. Sessions use our standard course material; building the session around your team's own work is a customised curriculum, charged per day of preparation. Travel is quoted separately.

Common questions about AI for Marketing & Communications

Can you use our brand guidelines?

Yes, as part of a customised session, charged per day of preparation. Standard sessions use realistic sample brands.

Do you cover AI video?

Yes, in half-day sessions and longer.

Is this suitable for agencies?

Yes. Agency and in-house teams work through the same course.

Ready to train your team?

Book a short briefing. We'll talk through your team, your tools and the right length for AI for Marketing & Communications.

Book a Briefing

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